Privacy policy & Cookies
Thanks for visiting Helle Mardahl’s Online Candy Shop! Helle Mardahl (“Helle Mardahl”, “we”, “us” or “our”) respects your privacy. When it comes to your personal information, we believe in transparency, not surprises. That’s why we’ve set out here what personal information we collect, what we do with it, and your choices and rights.
“Personal data” includes any and all information that can be used to identify you personally. This includes your first and last name, gender, age, address, email address or other contact information, whether relating to your home address or workplace.
What information do we store?
You are welcome to visit www.hellemardahl.com without us collecting any personal data about you other than your IP address, as described in our cookie policy. However, in order to do business with you, we need some information to complete the transaction and deliver your order. This includes your name, address, telephone number, and email address. We collect and process this information if you want to buy something, send us an inquiry by email, or subscribe to our newsletter. We only collect and store information with your consent, in the context of fulfilling an agreement to purchase our products, or to pursue our legitimate interests. We collect the information necessary to render the service you request, and for marketing purposes, including social media marketing. The information will only be used for the agreed purpose.
Legal Basis for Processing
We process your personal data based on the following legal bases:
- Contractual Necessity: To fulfill our obligations when you make a purchase or inquiry.
- Consent: For activities such as sending newsletters or engaging in social media marketing, which require your explicit consent.
- Legitimate Interests: To improve our services, manage the website, and analyze trends (e.g., using Google Analytics).
- Legal Obligations: When required by law, such as for tax and fraud prevention purposes.
You can withdraw your consent at any time by contacting us at shop@hellemardahl.com.
www.hellemardahl.com uses Shopify Payment Services (and PensoPay on our Danish site) to process payments for online purchases and does not store any payment information itself, such as debit card numbers, bank account numbers, etc.
Who do we give the information to?
We only pass on personal data to other internal departments and trusted partners. Disclosure is also needed for shipping and delivery of your products (Link Logistic) and the dispatch of newsletters (Klaviyo). Helle Mardahl only discloses personal data to others, e.g., fraud registers, pursuant to applicable law if you commit fraud against the company or parts thereof.
Third-Party Service Providers and Data Transfers
Some of the third-party service providers we work with may process your data outside the EEA. For instance, Google Analytics and Klaviyo may store data in the United States. Whenever personal data is transferred outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, to protect your personal data.
We collect data and statistics of user behavior on www.hellemardahl.com for the purpose of optimizing the site. These statistics are only used in aggregate, e.g., to see which pages and browsers you and our other customers use the most.
We use Google Analytics to collect visitor statistics, and in this connection, we submit IP addresses to Google Analytics. Google Analytics may pass information on to third parties where required by law or to third parties that perform tasks on its behalf.
Apart from the above scenarios, Helle Mardahl does not disclose any data about you or our customers to any third party, and we will never sell your personal data.
Where do we store your information?
Personal data is stored on servers in Denmark. Some personal data is managed by a third party (processor), which stores and processes personal data on Helle Mardahl’s behalf in accordance with this privacy policy and applicable legislation relating to the protection of personal data. The data is recorded by Helle Mardahl and is stored for 12 months. However, data in connection with a purchase transaction is stored for five years after the transaction, and the email address is stored for up to three years after you unsubscribe from the newsletter, after which your data is deleted.
The data is stored only for the purposes set out above. If you have given us permission to send newsletters to your email address, your email address will be stored until you actively unsubscribe from the newsletter, which you can do at any time.
Data Retention Periods
Personal data related to purchase transactions is stored for five years in accordance with Danish tax law requirements. Your email address is stored for marketing purposes for up to three years after you unsubscribe from our newsletter, unless you request its deletion sooner. After the relevant retention periods, your data will be securely deleted.
How do we protect your data?
We implement various technical and organizational measures to ensure that your personal data is protected against unauthorized access, disclosure, alteration, and destruction. These measures include encryption, secure servers, firewalls, and access controls. Despite our best efforts, please be aware that no data transmission over the internet is entirely secure, and we encourage you to take steps to safeguard your own data, such as using strong passwords.
Access to Data and Your Rights
You have several rights regarding your personal data, including:
Right to Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can ask us to correct any inaccuracies in your data.
Right to Erasure: You have the right to request deletion of your personal data, also known as the 'right to be forgotten'.
Right to Restrict Processing: You may request that we limit how we use your personal data.
Right to Object: You can object to the processing of your personal data for marketing or profiling purposes.
Right to Data Portability: You have the right to request that your personal data be transferred to another data controller in a structured, commonly used, and machine-readable format.
Right to Lodge a Complaint: If you believe your privacy rights have been violated, you may lodge a complaint with the Danish Data Protection Agency or your local data protection authority.
To exercise any of these rights, please contact us at shop@hellemardahl.com. We aim to respond to all requests within 30 days.
Cookies
A cookie is a small data file that www.hellemardahl.com stores on your computer to keep track of what happens during your visit and to identify your computer. A cookie is not a program and does not contain viruses.
How we use cookies
We use cookies at hellemardahl.com. They are necessary for the website to function, but they also provide information on how you use our website to enable us to improve and adapt it to your needs and interests.
On our site, cookies are mainly used for traffic statistics and to optimize the site content. They are also a help to you. If you shop frequently at www.hellemardahl.com from the same computer, phone, or tablet, the address page will save your information so you do not have to re-enter it.
Cookies also remember if you had items in your shopping basket the last time you visited the page without completing the purchase, so you do not need to find them again.
Cookie Consent Banner
When you visit our website, you will be presented with a cookie consent banner asking for your permission to use cookies. You can choose to accept or reject the use of non-essential cookies and can change your preferences at any time.
Necessary cookies
Some cookies are necessary for the website to deliver a service that the end-user has expressly requested. For example, these cookies may be used to make a shopping basket work.
The content of Helle Mardahl's online shop is stored and managed via WooCommerce. This platform creates cookies, which are used to recognize you when you browse around on the page.
Preference cookies
Some cookies are used to ensure the best possible user experience on the website. Preferences include language and other choices to make navigation easier. No personally identifiable data is collected using these cookies.
Session and optimization cookies
We use Google Analytics to analyze how you and other visitors use www.hellemardahl.com. The information the cookie collects (traffic data, including your IP address) is sent to and stored in Google Analytics.
Marketing – anonymous tracking across websites
These cookies are used to follow you and other users across your visits to multiple websites. These cookies can be used to build profiles showing the searches each user has performed or which sites they have visited. These cookies may store data that identifies a given user or contains specific information about the user. Anonymous data may be shared with a third party.
Cookies from Facebook are used to display a “Like” button and information about which of your Facebook friends “like” what you shared. Facebook also provides access to a statistics tool (Facebook Insights) that displays information about the use of Facebook. Cookies are used similarly in connection with sharing information on Pinterest.
Opting Out of Third-Party Cookies
You can opt-out of cookies from third-party services like Google Analytics by using tools such as Google Analytics Opt-out Add-on and adjust your ad preferences on Facebook through Facebook's Ad Settings.
How long are cookies stored?
The length of time a cookie is stored on your devices and browsers varies. The lifetime is calculated according to your last visit to the website. When a cookie expires, it is automatically deleted. All our cookies’ lifetimes are specified in our cookie policy.
Contact
We undertake to always fulfill the legislative requirements for the protection of privacy.